Design Cognitive Actions Stimulating Creativity in the VR Design Environment

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PubDate: June 2019

Teams: Yonsei University

Writers: Jee Hyun Lee;Eun Kyoung Yang;Zhong Yuan Sun

PDF: Design Cognitive Actions Stimulating Creativity in the VR Design Environment

Abstract

This study explored the impacts of a Virtual Reality (VR) design tool on designers’ cognitive actions and creativity. Results revealed that the conceptual action in VR stimulated physical and perceptual action, and enhanced flexible cognitive thinking, to a greater degree than did the 2D digital design tool. Additionally, flexibility among the different levels of cognitive action in VR reinforced divergent design thinking, leading to more creative outcomes. Finally, we discuss the use of VR as an educational tool to heighten designers’ creativity and divergent thinking.

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