Technology in Immersive Experiential Marketing
Note: We don't have the ability to review paper
PubDate: August 2020
Teams: Czarnowski；The Third Floor；Digital Domain；Framestore；Brightline Interactive
Writers: Jordyn Curley；Lara Cawsey；John Canning；Stephanie Perea；Samuel Conlogue；Sophia Moshasha
PDF: Technology in Immersive Experiential Marketing
Abstract
As technology advances so does the way we market. Immersive Experiential Marketing is about using technology paired with storytelling in ways that leave a lasting impression. This panel will explore how multisensory experiences driven by emerging technology is changing the way we interact as consumers and marketers. Attendees will find this enlightening and inspirational as we use case studies to discuss trends and technologies when it comes to the world of experiential.
